How To Uncover Profit-Pulling Keywords for Your Pay Per Click

By Kathryn O'Neill


Choosing to bid on the right keywords can be key to your pay per
click success. By choosing the proper keywords - words that your
potential customers would use to search for your product - you
can pre-qualify web traffic and skyrocket your conversion rate.

But how do you choose the right keywords? Here are 3 powerful
tips to uncovering profit-pulling keywords for your pay per
click campaign.

#1) Choose Relevant Keywords

While this SEEMS obvious, you'd be surprised at how many ppc
campaigns bid on unrelated keywords (Their logic might have a
foundation but we just can't see it from a searcher's point of
view).

So for example if you're selling an e-book on how to make money
buying foreclosures, don't bid on keywords related to stock
trading. Yes, these both have 'money' in common but that is a
WIDE net to cast - and a huge waste of your money.

Even when you bid on a keyword - make sure the description not
only fits the keyword but matches what the searcher will find
when they click on your ad. Nothing ticks internet searchers off
more than misleading ads.

You'll not only NOT make the sale - but you'll be making a
non-customer for life, even IF they would have eventually bought
your product.

#2) Choose Lots of Low-Cost Keywords

Unless you're Weight Watchers or Jenny Craig, chances are you
can't afford to spend $5.00 on the keyword 'diet'. That's ok,
you don't have to.

Think niche with your keywords and you'll find lots of low-cost
related keywords - sometimes with absolutely no competition.

Now obviously these keywords are low cost because there are not
a lot of searches on them (say 50-100 searches per month). But
if you bid on a LOT of these keywords (say 200-300) that adds up
to a lot of CHEAP traffic over time:

100 searches x 300 keywords = 30,000 searches and possible hits
a month.

How do you find these low-cost keywords?

Use the keyword selection tool provided by most ppc engines to
look up a main keyword. Then start from the bottom up to pick
out related, low volume (less than 1000 searches a month)
keywords.

Also, don't forget to use misspellings. So many people don't bid
on misspellings that you can usually top positions quite cheap.

#3) Use Your Keywords In Your Title or Your Description or Both

Using your keyword in the description can double your click
throughs, which means more interested prospects visiting your
website.

You want the visitor to click on your link, only if they are
really interested. Including your keyword in the title or
description is a great way to weed out the tire-kickers from the
sincere customers.

It reinforces the idea that YOUR website can give them what they
are searching for - a sort of mirroring back what they typed,
which breeds trust and likeability.

So those are several tips to helping you choose the right
keywords for your pay per click campaign. Good luck and may your
traffic (and sales) increase exponentially!

About the author:
Kathryn O'Neill is chief editor for Pay Per Click Advertising

For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead.com